When it comes to media buying, the negotiation is part science and part art.  Certainly there are ways to measure each medium.  However, there are HUGE margins of errors, and most media buyers just se those "numbers" and negotiate as a commodity.  The loser in this case, the CLIENT.

Radio and TV stations have so much to offer media partners besides "spots" and "dots"  and  because Ginger Potthast comes from over 20 years of broadcast sales and management, she understands how to maximize these media partnerships.

When you entrust Ginger and Snaps Media Marketing with your advertising dollars, she will spend that investment as if it is her own company.  Each dollar spent comes with "added value" in the form of sponsorships, bonus commercials, events and public service announcements whenever possible!